Yeah you are correct, social media marketing is huge, even for local businesses. I think a certain degree of balance is very important though. I like to do both.
Exactly, I know about the benefits of incorporating social media advertising with one’s business first hand when I was still in the university. I had a little personal business to selling body sprays and perfume then, and I made of most of the all the departmental Facebook page to market my products and I had impressive increased sales.